Pixalate’s April 2025 Top Grossing Mobile & CTV Apps in EMEA: ‘Block Blast!’ Tops Apple App Store in UK, Germany; ‘SimCity’ Led on Google Play Store in UK, Spain, Germany, and Netherlands

According to Pixalate's research, ‘Leboncoin’ led on the Apple App Store in France, with $215K in estimated open programmatic ad revenue, ‘Sudoku’ was No. 1 in Israel on Apple App Store ($87K), ‘SimCity Buildit’ was No. 1 on the Google Play Store in the Netherlands ($51K)

London, June 11, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the April 2025 EMEA Top Grossing Apps Reports for the United Kingdom, Spain, France, Germany, Israel, Ukraine, and the Netherlands. The reports cover mobile apps from the Apple App Store and Google Play Store, as well as Connected TV (CTV) apps from Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV stores.

The reports highlight the estimated top-grossing apps in open programmatic advertising revenue for mobile and CTV apps. In addition to reports for the United Kingdom (UK), Spain, France, Germany, Israel, Ukraine, and the Netherlands, Pixalate has released Top Grossing Mobile and CTV Apps Reports for the United States (U.S.), Canada, China, Japan, Singapore, India, Australia, Mexico, and Brazil.

Top Grossing Mobile and CTV Apps in May 2025 - EMEA

UK:

Mobile: ‘Block Blast!’ ($220K estimated open programmatic ad revenue) led on the Apple App Store, and ‘SimCity BuildIt’ ($248K) was No. 1 on the Google Play Store

France

Mobile: ‘Leboncoin’ ($215K estimated open programmatic ad revenue) led on the Apple App Store, and ‘SoundCloud: Play Music & Songs’ was No. 1 ($247K) on the Google Play Store

Spain

Mobile: ‘Biwenger’ ($99K estimated open programmatic ad revenue) led on the Apple App Store, and ‘SimCity Buildit’ was No. 1 ($214K) on the Google Play Store

Germany

Mobile: ‘Block Blast!’ ($348K estimated open programmatic ad revenue) led on the Apple App Store, and ‘SimCity Buildit’ was No. 1 ($951K) on the Google Play Store

Israel

Mobile: ‘Sudoku’ ($87K estimated open programmatic ad revenue) led on the Apple App Store, and ‘Me - Caller ID & Spam Blocker’ ($170K) was No. 1 on the Google Play Store

Ukraine

Mobile: ‘OLX’ ($12K estimated open programmatic ad revenue) led on the Apple App Store, and ‘Words of Wonders: Crossword’ was No. 1 ($106K) on the Google Play Store

Netherlands

Mobile: ‘ Marktplaats: Buy and Sell’ ($24K estimated open programmatic ad revenue) was No. 1 on the Apple App Store, and ‘Simcity Buildit’ ($51K) was No. 1 on the Google Play Store

In May 2025, Pixalate's data science team analyzed over 27 billion global open programmatic impressions from over 6 million Apple App Store and Google Play Store apps. For this research, Pixalate also examined over 6,000 CTV apps and 2 billion global ad impressions across various platforms, including Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.

Download the
Global Top Grossing Mobile & CTV Apps Reports:

Mobile

CTV

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the May 2025 EMEATop Grossing Mobile & CTV Apps Reports (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.

Nina Talcott
ntalcott@pixalate.com

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